Social Media Trends For Small Business

on January 28, 2012 · Leave a Comment

This 7-min video captures the trends ahead for social media vis-a-vis small business. It’s a recent, low-key interview with Anita Campbell, owner of SmallBizTrends.com. Her website focuses on social media for small business, offering tips for the world at large and special benefits for its 350,000 members. In this video, Ms. Campbell also gives examples of which businesses might succeed best with social media marketing, and how. Near the end, there’s an opportunity presented for your business to increase its social media connections through her website.

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Social media trends for small business – interview with Anita Campbell

 

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Social Media, ROI and Awesome

on March 17, 2013 · Leave a Comment

This talk on social media will open your eyes and save you costly mistakes. Scott Stratten of Unmarketing is incisive and funny. He enjoys telling truth to power.

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Where I found this video: On a great page by Marcus Sheridan at The Sales Lion, which has nine more pertinent social media videos. Lengths vary, from short to long.

Effective Immediately: No Phone Numbers in Adwords Ads

on February 27, 2013 · Leave a Comment

photo of ad with call extensionPutting your company phone number in the text of an Adwords ad is great for getting higher click-through rates and higher conversions. No more. As of now, Adwords will not approve any new ads with phone numbers in them. In April, they’ll disapprove all old ads that contain phone numbers. So, if you’ve got these ads in your campaign, it’s time to make a quick change.

Instead, you get to use the new, super-duper, enhanced Call Extensions feature. Customers on all devices, from smartphones to computers, will see your phone number, and phone-enabled devices will be able to connect to your business with a click.

Currently, there’s no extra charge for selecting the Call Extension feature. Your Adwords clicks will cost the same as before. For increased profits, Local FastTrack recommends it.

Enhanced capabilities include:

  • Measure phone call conversions
  • Free calls with Google forwarding phone numbers
  • Better extension reporting
  • In-place editing
  • Start/end dates and scheduling

Find out more from Google: https://support.google.com/adwords/answer/2453991

The Anatomy of an Awful Marketing Email

on January 30, 2013 · Leave a Comment

skeleton writes an emailAmong top-level marketers, a consensus is emerging that email marketing is the most powerful and most overlooked way to sell to your customers. Once you’ve put the email opt-in box on your web properties, how do you use your growing list to generate sales? Ay, there’s the rub. And here’s the answer. Hubspot’s guide to what not to do in an email message shows you how to get it right.

Read the article here
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Your Competitors Are Helping You Out

on October 3, 2012 · Leave a Comment

Growth chart
The entire marketplace is shifting towards a a mobile internet experience that’s social, personal and omnipresent. An ad in the YellowPages™ used to bring in customers. That doesn’t work anymore.

A lot of local businesses are becoming casualties of the shift. Others are prospering as never before. Smart business owners know that marketing a local business online is

1) Easy
2) Necessary
3) Profitable

The good news is that many of your competitors are helping you to stay afloat as the wind shifts. Some don’t know the incredible scope of the new local marketplace, some don’t realize that they’re losing touch with their current customers, and some don’t know where to turn for assistance.

For whatever reason, their inaction is helping you out. Are you returning the favour? Or are you scooping up valuable customers from under their noses?

Call now to speak with an expert. 1-888-776-8773.

Mobile Security: The Big Message

on September 20, 2012 · Leave a Comment

“No one should be doing anything of value on their mobile phone.”

mobile phone and code

“That’s the big message,” says Joost Pol, CEO of Certified Secure, an internet-security research firm based in The Hague.

In only three weeks, Pol’s nine-person team cracked the security on Apple’s iPhone 4S, the world’s most secure mobile device. They quickly had access to data on users’ phones.

“We really wanted to show that it is possible, [with] limited time, with limited resources, to exploit the hardest target. … It just shows how much you should trust valuable data on a mobile device. … It’s important for people to understand, especially businesses, that mobile devices should never be used for important work. The CEO of a company should never be doing e-mail or anything of value on [a mobile device]. It’s simple as that.”

Read ZDNet’s original article for the full story. If you’ve ever wondered how this kind of hacking is done, the step-by-step description is illuminating.